Max azria biography

Max Azria, whose imprint on the Los Angeles fashion world is legendary, passed away on Monday at The University of Texas MD Anderson Cancer Center in Houston.

He was 70.

Sources close to Azria said he died of lung cancer.

Azria, who was the youngest of six children and was born in Sfax, Tunisia, on Jan. 1, 1949, grew up in France and later came to the United States in 1981 after designing women’s apparel in Paris for 11 years.

Bcbg max azria biography

His first fashion venture in Los Angeles was Jess, a chain of new-concept boutiques offering hip French fashion to American women.

But Azria wanted to do more and start his own label. So, in 1989, he launched BCBGMaxAzria, with many people wondering what BCBG stood for.

It was a French acronym for “bon chic, bon genre,” a phrase that means “good style, good attitude.” By 1992, Azria had opened his first store, located in Los Angeles.

The company was a constant presence on the runway at New York Fashion Week and later expanded its offerings i