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Pakistan’s glitzy fashion weeks have evolved into highly professional affairs that are more than just a gathering of fashion moguls. The designers showcase their clothes with the principal goal of exhibiting their evolving design aesthetic in order to push for a greater market reach.

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These events are a platform for serious business. Late last year, as another fashion week in Karachi came to a close, I caught up with a few of the designers, who have reigned over the Pakistani fashion scene for a long time.

We discussed their views about this forum which essentially furthers their sales and also briefly spoke about their future plans of expanding their brands.

Sana Safinaz

The uber chic fashion label of Sana Safinaz caters to fashionistas such as the designers themselves: youthful, desiring to embrace the couture from the West while espousing the Eastern mindset.

This start up which may have appeared as an indulgence of the rich and famous – launched by two young ladies from elit